The aim of present investigation was to study the attitude of university students towards alcohol. A sample of 100 students was selected. From the sample 50 male and 50 female students was select randomly. Finally the sample was divided in to rural and urban. On the basis of data analysis and the interpretation the researcher found that (1) male students irrespective of level of locality have significantly more favorable attitude towards alcohol as compared the female students. (2) There is no significant difference in the attitude of rural and urban university students towards alcohol. (3) Both sex and locality of students do not have significant interactional effects on the attitude of university students towards alcohol.