The significance of agriculture in the agrarian economy like ours needs no special emphasis despite concerted and concentrated efforts to accelerate the pace of industrialization. Agriculture still occupies a place of pride and forms the back bone of our economy with the introduction of economic planning and with a special niche for agricultural development. The scale of production witnessed a sea change and agriculture showed sign of “take off”. The green revolution increased the demand for various inputs such as credit, HIY seeds, extension of formers training, transportation, storage and marketing etc. An efficient system of marketing provides not only inputs but also protects the interest of consumers by means of supplying qualitative goods at reasonable rates.
 Associate Professor, Dept of Economics, S.K.University, Anantapur, A.P.
 Research Scholar Dept of Economics, S.K.University, Anantapur, A.P.