Abstract E-banking services are an innovative financial transaction channel that has assumed a new urgency and relevance in today’s world of business, demand for financial products is changing rapidly and customer behavior regarding these products is also changing, with the passing of the traditional banking sector to e-banking, new strategies have become necessary in order to attract new customers and retain existing customers, the present study attempts to provide a snapshot of e-banking activity with empirical details supporting the findings. Based on the survey data generated through 183 Banking customers where…
Read More