Abstract The role that the media are playing in the various phases of life is becoming progressively greater day by day, especially in spheres like social interaction, and cultural and educational aspects of our life. Social media are playing an increasingly important role as information sources for travelers. The goal of this study is to investigate the extent to which social media appear in search engine results in the context of travel-related searches. “Rural tourism is to showcase rural life, art, culture and heritage at rural locations and in villages,…
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