Abstract The purpose of this study was to assess and determine the level of satisfaction of postgraduate (PG) students with service quality.. The study employed a cross- sectional survey design. The data generated from the study were analyzed using means, frequencies, Pearson correlation Independent t- test, and ANOVA and regression analysis. The findings of the study revealed that the overall mean satisfaction score difference between perception and expectation (P- E) or gap analysis was negative (- 0.637).This indicates that overall mean satisfaction score for perception is less than the…
Read MoreTag: Satisfaction
CUSTOMER PERCEPTION TOWARDS SERVICE QUALITY WITH SPECIAL REFERENCE TO SPECIALTY RETAIL STORES By Kalaiselvi and Dr. V. Selvam
Abstract This research is focused on the Customers perception and satisfaction towards retail specialty Stores in Chennai City. Various Dimension related to service quality are been analyzed and measured. This study helps us to understand the customer’s perception towards various dimensional SERVOQUAL and identifying those dimensions which have to be concentrated which leads to customer satisfaction and retain loyal customers by providing additional services preferred. Keywords: Customer perception, Satisfaction, Service quality.
Read More