A STUDY ON DIGITAL MARKETING AND ITS IMPACT By Dr. Sandeep N Jagdale

Abstract
The rapidly growing digital economy is demanding existing marketing practices, and the importance of an essential 21 promising results and improvement in marketing prospectus to suit business needs century. With the ever-increasing development and technology, the use of digital marketing, social media marketing, search engine marketing is also increasing. Digital marketing is used by the market to promote goods and services on the market. Digital marketing plays an important role in increasing sales of goods and services. The purpose of this research is to study the impact of digital marketing on how it is an important tool for both the market and consumers. We have also studied the impact of digital marketing and its impact on consumer buying behavior.
Keywords: Digital marketing, Engine marketing, Consumer behaviour & Social media.

Loader Loading...
EAD Logo Taking too long?

Reload Reload document
| Open Open in new tab