A STUDY ON DIGITAL MARKETING AND ITS IMPACT By Dr. Sandeep N Jagdale

Abstract The rapidly growing digital economy is demanding existing marketing practices, and the importance of an essential 21 promising results and improvement in marketing prospectus to suit business needs century. With the ever-increasing development and technology, the use of digital marketing, social media marketing, search engine marketing is also increasing. Digital marketing is used by the market to promote goods and services on the market. Digital marketing plays an important role in increasing sales of goods and services. The purpose of this research is to study the impact of digital…

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INDIAN PHILOSOPHY AND ENVIRONMENT By Dr.Surekha Devi

Abstract Environment problem pose a challenge to humanity, which is unprecedented in its scope and complexity. Life on this planet earth has been possible only because of its environment and depends upon its natural resources forest, water, coupled with short sightedness have disturbed the delicate ecological balance .Environment is a global concept today , we have special environmental responsibility to ourselves to conserve the environment not merely for the aesthetic value but for sheer survival. Indian culture believes that man is the greatest creation of nature. So, if nature is…

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CONSTRUCTION AND STANDARDIZATION OF COMPUTER AWARENESS TEST FOR PROSPECTIVE SECONDARY SCHOOL TEACHERS By Dr. Reena and Dr. Vishal Sood

  Abstract The present task was undertaken to construct and standardize a test for measuring computer awareness of prospective secondary school teachers. For this, data were collected from prospective secondary school teachers by adopting random sampling technique. An item pool was created initially by consulting various sources and theoretical and empirical literature available in the concerned area. This item pool was put to evaluation and criticism by technical as well as language experts. The preliminary draft of computer awareness test was further subjected to item analysis to select only highly…

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KARUKKU:  AN CONFESSION OF BAMA’S REAL LIFE STORY By Padma Priya and Dr. Sunitha Anilkumar

Abstract                                                                     Dalit literature is written by dalits. Dalit literature first found its voice in Marathi in 1960s and 1970s and appeared in other languages like Hindi, Tamil, Telugu, and Kannada.  Dalit literature uses autobiography as a literary genre and Dalit writers shares their personal experiences of oppression, injustice  and caste discrimination. Bama is a Tamil Dalit feminist, novelist and dedicated teacher. Bama’s novels focus on caste and gender discrimination. She portrays caste discrimination which prevails in between religions. Bama’s works are deals with Dalit feminism and it encourages and celebrates…

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IMPACT OF THRIPHALADI RASAYANA AND YOGA THERAPY ON LOW GRADE NON HODGKINS LYMPHOMA By Dr. T.P. Sarasa

The principles of Ayurveda, the ancient system of Indian origin is the aggregate of diagnostic therapeutic practice is based on the Vedic texts, incorporating a complete life instruction and branches on constitutional medicine, surgery, longevity practices etc. Ayurvedic medicine represents a complete guide for health, well being and spiritual energy which dates back several thousand years. Traditionalist see Ayurveda as part of the root stock of Indian culture and have been lobbying strongly   to preserve and expand it. The rural poor and the Indian intellectuals have supported this. As the…

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GENDER INEQUALITY AND WOMEN’S EDUCATION: ISSUES AND REMEDIES By Dr. Shazli Hasan Khan

Abstract The condition of women in a society is an index of that society’s place in civilization. Societies that discriminate on the basis of gender pay a significant price in terms of higher poverty, low quality of life, slower economic growth, and weaker governance. Women are dominated by patriarchal kinship system that results in socio-economic dependence of women on men and stipulate their relative lower status compared to men. As such women and girls have restricted mobility, access to education, access to health facilities and lower decision-making power, and experience…

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PHYSICAL INFRASTRUCTURE AND HUMAN RESOURCES IN PRIVATELY MANAGED TECHNICAL EDUCATION INSTITUTIONS IN HIMACHAL PRADESH: STATUS AND ISSUES By Isha Chauhan and Dr. Vishal Sood

Abstract The main aim of the present investigation was to study the status and issues related to physical infrastructure and human resources in privately managed technical education institutions in Himachal Pradesh. For conducting this study, private undergraduate engineering institutions situated in five districts of Himachal Pradesh were selected. Data were collected with help of self-developed checklist and a questionnaire for students. Content analysis technique along with percentage analysis was used for analysis of data. The findings of the study revealed that a number of issues related to infrastructural facilities as…

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THE EQUIVALENCE OF CLASSICAL MECHANICS AND DIRAC THEORY IN SPIN–ORBIT INTERACTION ENERGY OF HYDROGEN ATOM By Dr. Motiur Rahman Ansari

Abstract Some of the microscopic phenomena at atomic-nuclear level can be better understood with the help of famous Dirac Theory of Relativistic Quantum Mechanics. But for many of the research scholar levels, particularly in the research fields the transition from classical to relativistic quantum mechanics is abstract in understanding. This paper is an attempt to show how the two approaches lead to the same results and how beautifully explain the energy quantization at atomic level. The origin of the internal magnetic field experienced by an electron moving in a one…

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BETI BACHAO BETI PADAHO: A FEMINISTIC APPROACH By Dr.Shridevi Aloor

Abstract Education is very important aspect to secure human’s life.The Beti bachao beti padaho (B2P) is also one of the important women’s welfare concerned scheme. Majorly B2P is a wide range ambitious scheme. B2P also majorly concentrate on the education of girl child. This article majorly discusses about B2P scheme positive and negative aspects to improve the women’s life. Also how the scheme will helpful to define importance girl child in society.

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PERILS OF INDIA’S QUEST FOR NUCLEAR ENERGY: IMPERATIVES OF RETHINKING By Aleena Thomas

Abstract Energy policies have been on the agenda of international politics since 1973 and have emerged as one of the most essential factors to shape the world. Now there is a strategic shift from a fossil fuel- based world energy order to a nuclear based energy order, with focus on the developing countries. India government is also on the process to take up generation of nuclear energy in an accelerated manner. All legal instruments have been put in place for the flow of nuclear fuel and related technologies and materials.…

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